cdev creative development services Sydney, Australia

AI & systems consulting for SME owners

AI that earns its keep

I help business owners put AI to work on the parts of their operation that actually make money — quoting, scheduling, data, customer conversations — with thirty years of building systems that stick.

No hype. No jargon. Working software.

Track record

Selected engagements, C-suite sponsored
  • Graham Construction Analyst in a two-man team advising the CEO of a $4bn builder over ten years. A zero-based budget across head office cut CAD$25M in three months; credited as fundamental to the turnaround of the business. Construction · Canada
  • Faulding / Mayne Pharma Designed the national move from manual patient monitoring to an online system across 250 pharmacies and hospitals — 60% market share within six months of launch. Pharmaceuticals
  • Gladstone Ports Consolidated 250 operational data systems and automated the senior engineers' dashboard, freeing two full-time roles for better work. Ports & resources
  • Melbourne Airport Led integration of real-time operations metrics across 20 business units into one management dashboard — launched two weeks early. Aviation
  • One Ocean Expeditions Designed and built the booking and client platform that managed AUD$30M of bookings over six years. Travel

In build — practical AI demos

Live here soon
IN BUILD

Ask your data, in plain English

Type a question, get an answer from your own business data. No reports queue, no analyst required.

IN BUILD

Operational dashboard

The numbers that run your business, live, in one place — the kind of visibility usually reserved for much bigger companies.

IN BUILD

Decision support

Structured help for complex, repeatable decisions — product selection, pricing, resourcing — grounded in your rules and your data.

IN BUILD

Voice agent

A phone agent that answers, qualifies and books — so calls stop going to voicemail and enquiries stop going cold.

About

I'm David Eldridge. For thirty years I've built and fixed the systems businesses actually run on — in construction, pharma, ports, aviation, finance and healthcare — usually sponsored directly by the CEO, CFO or owner.

Now I bring that experience to AI: not the hype, the working end of it. I help SME owners work out what AI would genuinely do for their business, then build it so it holds up in daily use.

Education
Masters of Finance (Analytical), UTS · Engineering & Mathematics, University of Sydney
Advisory
Advisory panel member, Stone & Chalk fintech innovation hub
Presented to
Company boards, industry bodies, and the Governor of the RBA
Community
Proud supporter of the Ku-ring-gai Men's Shed